How do you define your company's brand?
Brand building involves much more than a nice logo (although it's nice to have one.)
For start-ups, it begins with your company name. Then your URL, your logo, a tagline or positioning line, business cards... and then you're tasked with defining who you are and what you stand for with convention booth designs and handout materials, website design, videos, social, etc. etc.
For existing companies it's reinforcing who they are and in some cases reinventing who they are. So no matter where your company currently stands, you continuously need to promote your brand.
Identity Design
Every one of these logos has a strategy and a story behind it.
Corporate Brand Advertising
Brand advertising can work to create an emotional connection with consumers, help build brand loyalty and begin to establish your competitive advantage.
How do you make a smaller company appear large? This example is for an aerospace company who wanted to equalize the playing field with UAS competitors who were much larger companies.
Product Brand Advertising
Even an established product within a well regarded brand needs to remind consumers of its value. This brand ad celebrates the 30th anniversary of the industry's leading touring motorcycle.
